Converting “Clicks” into Revenue!

A self explanatory term in itself, Pay per click marketing (PPC) refers to the paid online marketing method wherein the advertiser pays on every valid click. The process is generally used for instant positioning in the search engines within the key words selected by the Advertiser. Pay per click helps in ranking high on highly competitive industry keywords which becomes easy and quicker for short term marketing.

One of the instant ways to reach the targeted audience without waiting for the search engines to assign website ranking according to their algorithm is what Pay per click advertisement is used for. Pay per click (PPC) has its importance because of instant visibility on the major search engines like Google (AdWords), Yahoo (Overture), MSN (AdCenter), apart from other online promotional methods.

EDG provides comprehensive, closed loop, Internet marketing services. We realize that a successful Internet and search engine marketing campaign requires integration and synergy among services and teams. We pride ourselves on having developed an expert, multi-disciplinary team that provides results and constantly seeks new ways to maximize your campaign.

The foundation of our comprehensive solution is pay per click advertising. Our pay per click advertising experts go beyond the traditional bid management and extensive keyword portfolio strategies. We work with you to understand your core customer's search and buying behaviour. Our marketing professionals then leverage our expertise across industries to develop a search marketing campaign that will achieve your desired results.

A commercial plane can not fly without radar nor can an online marketer succeed without the right business intelligence. In addition to our comprehensive knowledge of the paid search market and our countless industry contacts, EDG access to the most extensive collection of consumer behaviour data about your competitors’ website visitors. By leveraging this market intelligence, EDG able to expose weaknesses in your competitor's online business and help you find opportunities for building more business while improving the results of your PPC advertising investment.

Our Pay Per Click Management Services Include:

·  Pay per click marketing strategy consultation

·  Keyword research, discovery, and development

·  Ad copy creation

·  Landing page and creative design that support pay per click advertising efforts

·  API access to pay per click advertising data from Google, Yahoo, and MSN

·  Centralized keyword management interface

·  PPC bid management solution integrated with keyword management interface

·  Customizable PPC report suite

·  Ad copy and landing page analytics

The bidding process is managed manually in order to avoid any fraud clicks which is done after reviewing the existing ads from the competitors and the bid prices as per the assigned Pay Per Click (PPC) budget. We keep you updated with the regular conversion tracking as well as Pay Per Click (PPC) campaign reporting in order to ensure you receive the best results from your Pay Per Click campaign.